bodog online casino-Enhancing Technologies in Adtech and Consumers’ Perceived bodog online casino Violations

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This article discusses how consumers’ perceived bodog online casino violations are affected less by technical details of whether the data is shared and more by expectations on how it is used.

In response to growing consumer bodog online casino concerns and governmental regulations, bodog online casino-enhancing technologies (“PETs”) are being developed in the AdTech space to allow ad targeting while limiting the flow and use of user data relative to current practices. Will PETs succeed in alleviating consumers’ bodog online casino concerns?

In this article, coauthors Kinshuk Jerath and Lorenzo Michelozzi discuss a recent study suggests that PETs can somewhat reduce consumers’ perceived bodog online casino violations relative to current practices. Other practices that do not allow the targeting of online ads based on consumer behavior, such as contextual advertising, achieve more substantial reductions. These findings suggest that consumers’ perceived bodog online casino violations are affected less by technical details of whether/how the data is shared and more by expectations on how it is used and how individual-specific the outcomes will be. A consumer-centric approach to developing bodog online casino solutions in AdTech, which more holistically considers consumers’ perceived bodog online casino violations, is recommended. Consumer education on bodog online casino-enhancing initiatives may also help to bridge the gap between technical definitions of bodog online casino and consumers’ perceptions.

The article was originally published by Competition Policy International’s TechREG Chronicle in July 2024.

bodog online casino-Enhancing Technologies in Adtech and Consumers’ Perceived bodog online casino Violations

Authors

Kinshuk Jerath

Arthur F. Burns Chair of Free and Competitive Enterprise,
Professor of Business in the Marketing Division,
Columbia Business School,
Columbia University

  • Washington

Lorenzo Michelozzi

Principal