David Reibstein is a nationally prominent bodog app download expert, with particular expertise in competitive bodog app download strategy, branding, bodog app download performance measurement, and bodog app download research methods.
An experienced expert witness, Professor Reibstein has provided testimony in patent infringement and intellectual property matters, as well as consumer class actions. In a number of matters, he has assessed the validity and reliability of conjoint surveys, a topic on which he has published several articles. As part of his expert testimony, Professor Reibstein has designed and conducted consumer perception surveys. In addition, he has testified on a variety of bodog app download topics, including issues related to branding and brand equity. Professor Reibstein’s academic and consulting work spans a variety of industries, such as consumer products, finance, pharmaceuticals, retail, technology, and telecommunications.
The past chair of the board of directors of the American bodog app download Association, Professor Reibstein is also the former executive director of the bodog app download Science Institute. He has consulted on bodog app download strategy to General Electric, Google, Johnson & Johnson, Merck, and Novartis, among others.
Professor Reibstein’s work has been published in leading academic journals, including the Journal of bodog app download, bodog app download Science, and the Journal of bodog app download Research. He is the author or coauthor of numerous book chapters and books, including bodog app download Metrics: The Manager’s Guide to Measuring bodog app download Performance. Professor Reibstein has served on the editorial boards of peer-reviewed publications. His research has received extensive coverage in the mainstream media, notably the New York Times, U.S. News & World Report, Forbes, and “Marketplace.”
An award-winning educator for over four decades, Professor Reibstein has been honored more than thirty times for excellence in teaching. He has held academic appointments at Stanford Graduate School of Business, INSEAD, and Harvard Business School.
Cornerstone Research Coauthors bodog app download Amicus Curiae Brief for Supreme Court