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Victor Stango

Professor, Graduate School of Management,
University of California, Davis

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration,
Darden School of Business,
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Russell S. Winer

William H. Joyce Professor of Marketing,
Stern School of Business,
New York University

Gal Zauberman

Joseph F. Cullman 3rd Professor of Marketing,
Yale School of Management,
Yale University

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