Randy Bucklin is a leading expert on internet bodog sports betting app, e-commerce, and consumer and company decision-making. Professor Bucklin evaluates factors that influence consumer choice, with a focus on the bodog sports betting app decisions firms make with respect to pricing, advertising, promotion, and sales channels. He has conducted analyses of bodog sports betting app activity and analyzed damages issues in matters in a variety of industries. Professor Bucklin’s experience includes testimony at the class certification stage of consumer class actions.
Professor Bucklin researches the effects of online bodog sports betting app and digital advertising on consumer behavior. Using real-time clickstream data, he has analyzed how internet banner advertising informs consumer brand awareness, browsing, and purchasing activity. He has addressed topics related to keyword conversion and paid search advertising. Professor Bucklin’s earlier work looked at data culled from bar codes, and applied those findings to issues of product category segmentation, brand choice, and price elasticity in the consumer packaged goods industry.
Professor Bucklin has published numerous articles in leading academic journals, including Journal of bodog sports betting app Research, bodog sports betting app Science, and the Journal of Consumer Research. He is a two-time winner of both the William F. O’Dell and the Paul E. Green best paper awards for significant contributions to bodog sports betting app research, methodology, and/or practice. Professor Bucklin has served on the editorial boards of several bodog sports betting app publications and was a co-editor of the Journal of bodog sports betting app Research and bodog sports betting app Letters.
Over more than three decades at UCLA Anderson, Professor Bucklin has taught graduate and executive education courses in sales and channel management, internet customer analytics, bodog sports betting app management, and quantitative bodog sports betting app research. He has been honored with multiple awards for outstanding teaching.