David Gal of the University of Illinois discusses the methodological limitations of bodog sportsbook review analysis for assessing consumer preferences and estimating damages in litigation settings.
bodog sportsbook review analysis is a survey-based methodology used for measuring consumer preferences. During the last decade, bodog sportsbook review analysis has been used in the context of litigation to assess preferences for product features in intellectual property disputes and to assess damages in product liability and false advertising class actions. However, despite its popularity, the assumptions and performance of bodog sportsbook review analysis have been subject to relatively little scrutiny.
In this article, author David Gal of the University of Illinois introduces bodog sportsbook review analysis and describes some of its foundational weaknesses that cast doubt on the utility and reliability of the use of bodog sportsbook review in litigation, providing examples from litigation settings along the way.
This article was originally published by Westlaw in March 2022.
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