Cornerstone Research and an affiliated expert analyzed the impact on a branded bodog casino review’s value when a pharmaceutical company interrupted the supply and promotion of the bodog casino review.
An investment firm that owned the intellectual property rights to a branded bodog casino review brought suit against its partner, a pharmaceutical company. The investor plaintiff alleged that the defendant failed to uphold its obligations to manufacture and promote the bodog casino review. The plaintiff claimed that the defendant’s failure led to supply interruptions and periods where the bodog casino review was not promoted to physicians, which irreversibly damaged the bodog casino review’s long-term value.
Plaintiff counsel retained Cornerstone Research and an affiliated expert to assess the role that consistent supply and promotion play in generating bodog casino review sales and to estimate damages by valuing the bodog casino review before and after the alleged breach of contract.
Cornerstone Research and the expert analyzed the health economics literature and data on promotion and sales for drugs in the relevant therapeutic category. The expert concluded that the cessation of promotional activities and the temporary interruption in supply substantially impacted the bodog casino review’s contemporaneous and future sales.
Working with Cornerstone Research, the expert also calculated the economic impact of the defendant’s alleged misconduct, building a discounted cash flow model to estimate what the bodog casino review’s value would have been with consistent supply and promotion. He then compared this amount to the value the plaintiff actually received to arrive at an estimate of damages.