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Our extensive network includes top experts from academia and industry.
Dominique M. Hanssens
Distinguished Research Professor of Marketing,
UCLA Anderson School of Management,
University of California, Los Angeles;
Senior Advisor, Cornerstone Research
Dominique Hanssens is an expert in competitive and strategic issues in marketing. His academic research focuses on the impact of marketing on business performance, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. He also researches consumers’ purchase decisions, advertising, distribution, and retailer behavior.
Professor Hanssens has been retained as an expert in numerous high-profile matters and has extensive experience in product liability, intellectual property, antitrust, and breach of contract cases involving marketing or statistics. He has substantial experience in class actions and has also served in many cases as a damages expert. His approach combines quantitative marketing science techniques with rigorous, market-based analysis of consumer behavior. Professor Hanssens has also conducted and critiqued consumer surveys. He has consulted to companies across a range of industries, including Agilent Technologies, British Telecom, Charles Schwab, Disney, Google, Hewlett-Packard, Johnson & Johnson, Mattel, Microsoft, and Wells Fargo.
Professor Hanssens publishes extensively and has served as an editor for leading academic journals in marketing. Five of his articles have won Best Paper awards, in Marketing Science, the Journal of Marketing Research, and the Journal of Marketing; ten of his articles were award finalists.
Among his numerous honors, Professor Hanssens has received the Buck Weaver Award from the INFORMS Society, which honors rigor and relevance in marketing science. The American Marketing Association has recognized him twice, with the Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research, and the Vijay Mahajan Award for career contributions to marketing strategy research. At UCLA Anderson, he received the Neidorf “Decade” Teaching Award for significant and sustained leadership.
Professor Hanssens has taught marketing management, quantitative research and analysis, strategy, policy, and international marketing courses in the M.B.A., Ph.D., and executive M.B.A. programs at UCLA. He has also served as executive director of the Marketing Science Institute in Cambridge, Massachusetts.
Our extensive network includes top experts from academia and industry.
Ashley Langer
Associate Professor of Economics,
Eller College of Management,
University of Arizona
Ashley Langer is an econometrics, energy, and industrial organization expert. Professor Langer applies sophisticated Bodog Poker empirical methods to study regulation, competition, and firm and consumer behavior. She analyzes a range of economic issues, including those involving energy markets, transportation, and the environment. Professor Langer has testified on issues related to class certification and economic damages, including in such high-profile class actions as Bodog Poker|Most Popular_and Financial and bodog app download|Most Popular_IP address.cf_clearance1.
Professor Langer has analyzed consumer decisions, including those related to the automotive and oil industries. She has evaluated decisions on which vehicles to drive, how preferences form, when and where to purchase fuel, and whether to adopt electric vehicles. She has also investigated the impact of consumer demographic group preferences on vehicle pricing.
In her recent research, Professor Langer has assessed energy and environmental policy design issues. For example, she has analyzed international oil markets and the factors that influence pricing, as well as how Clean Air Act regulatory enforcement affects pollution levels and firms’ investment decisions. Further, she has studied the impact of energy policy on durable goods such as automobiles and residential solar. In particular, Professor Langer has examined how households respond to solar subsidies that change over time, how uncertainty surrounding policy enforcement affects coal power plant retirement and upgrade decisions, and how taxing vehicle mileage (rather than fuel consumption) changes Highway Trust Fund revenues. Her earlier work includes assessing the effect of congestion tolling on urban land use.
Professor Langer’s research has been published in leading academic journals, including the American Economic Review, the Journal of Public Economics, and the Review of Economics and Statistics. She is a research associate at the National Bureau of Economic Research (NBER).
At the University of Arizona, Professor Langer teaches courses in business strategy, empirical research methods, environmental economics, energy and environmental policy, and government regulation. She has been honored with several teaching and advising awards. In addition, Professor Langer presents on industrial organization and empirical research methods, as well as transportation, energy, and environmental topics, at professional conferences and universities in the United States and internationally.
Professor Langer previously taught at the Ford School of Public Policy at the University of Michigan. She was a visiting scholar at Columbia Business School and the Energy Policy Institute of Chicago, University of Chicago.
Our extensive network includes top experts from academia and industry.
Lorin M. Hitt
Zhang Jindong Professor of Operations, Information and Decisions,
The Wharton School, University of Pennsylvania;
Senior Advisor, Cornerstone Research
Lorin Hitt is an expert in applied econometrics who works on a broad range of antitrust, product liability, and intellectual property matters. He studies the role of information and information technology in pricing and product strategy decisions, competition, market structure, and consumer behavior.
Professor Hitt’s research focuses on how information and technology create economic value; how goods and services are priced; how competition works in information-intensive industries and online markets; and how consumers search and use information in their decision-making, among other topics. In his research, Professor Hitt utilizes a variety of empirical methods to estimate demand and supply, measure the effect of external events on market prices, and value individual product features in differentiated products.
Professor Hitt has substantial experience addressing class certification, damages, and liability issues. His expertise includes analyzing market data and evaluating proposed empirical methods such as hedonic price analyses, difference-in-differences regression analyses, and conjoint analyses. He has testified in high-profile antitrust, product liability, data privacy, data breach, and intellectual property matters, such as:
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Professor Hitt’s research has been published in leading economics and management journals, including the Quarterly Journal of Economics, the Review of Economics and Statistics, the Journal of Economic Perspectives, Brookings Papers on Economic Activity, Management Science, and Information Systems Research.
At the Wharton School and the Massachusetts Institute of Technology, Professor Hitt has taught courses on competition and customer pricing, information systems management, the economics of technology, and data analysis. He has won the annual Wharton Undergraduate Teaching Award more than ten times, and he has also been honored with the Wharton-wide Hauck Award and the University of Pennsylvania-wide Lindback Award for distinguished teaching.
Our extensive network includes top experts from academia and industry.
Ronald T. Wilcox
NewMarket Corporation Professor of Business Administration,
Darden School of Business,
University of Virginia
Ronald Wilcox is an expert in marketing research, marketing analytics, customer relationship management, marketing of financial services, and branding. His litigation experience includes analysis of class certification and damages issues, as well as conducting and rebutting consumer surveys, including conjoint surveys. Professor Wilcox has also provided trial testimony related to branding.
Professor Wilcox formerly served as an economist at the U.S. Securities and Exchange Commission. He was also an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration. Professor Wilcox has consulted to numerous companies, including Sikorsky, Johnson & Johnson, and Visa.
Professor Wilcox’s research has appeared in the Journal of Marketing Research, Management Science, Marketing Science, and other leading marketing and finance journals. His findings have been cited in the Wall Street Journal, the Washington Post, and Businessweek.
He is a frequent contributor to Forbes and the author of the book Whatever Happened to Thrift? Why Americans Don’t Save and What to Do about It, published by Yale University Press and listed among the Top Five Business Books of 2008 by Kiplinger. Professor Wilcox also coauthored the book Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, on the use of customer data to improve marketing decisions, published by FT Press.
Consumer Fraud and Product Liability Capabilities
Cornerstone Research has addressed issues of certification, exposure, reliance, impact, and damages in class actions. Key questions in these cases may include whether common evidence can prove that certain challenged conduct caused each member of the proposed class to make a purchase and whether the challenged conduct injured each member of the proposed class. An additional consideration is whether each proposed class member’s damages, if any, can be determined by common proof. We have worked on class actions involving allegations of:
- The benefit of the bargain harm, where plaintiffs claim that consumers would have allegedly paid less or not purchased the product at issue had they not allegedly been misled or had defendants not acted in in bad faith, because of improper labeling, advertising, or disclosure
- Diminished resale value of a durable good due to the challenged conduct
- Demand and price inflation claims that plaintiffs argue caused class-wide impact, even for consumers who were not influenced by the challenged conduct
Class certification in these cases frequently turns on the particulars of the challenged conduct, the overall structure of the industry and the market, and the characteristics of individual transactions. We evaluate these issues through empirical research within a framework of sound economic concepts.
Individual actions involving allegations of fraud and misrepresentation are often brought by a defendant’s competitors. These cases may require a focus on the relevant market, quantification of the effect of the challenged conduct on demand and prices for competing products, and estimation of damages suffered by competitors due to the defendant’s alleged fraud or misrepresentation.
bodog online casino In addition to lost sales and price erosion, some plaintiffs may also seek reputational damages and punitive damages. We have substantial experience analyzing these specific types of claims, applying our expertise in economics, marketing, finance, econometrics, and accounting.
Our experience in individual actions includes allegations of fraud and misrepresentation in matters involving a broad array of industries and consumer products.
Cornerstone Research staff and experts have significant experience in survey design, including analyzing and implementing reliable sampling techniques. We regularly conduct and critique surveys of market participants to assess consumer behavior, attitudes, and preferences, and to address issues relating to exposure, reliance, and materiality. In some cases, we supplemented these empirical findings with analysis of data originally collected over the course of business as well as from publicly available data sources.
Cornerstone Research regularly formulates and implements empirical analyses to respond to economic and financial issues. We have specialized staff with expertise in advanced modeling and statistical techniques, including difference-in-differences, hedonic regression, and synthetic control methods, among others. We frequently use real-world, large datasets with sophisticated statistical and econometric methods.
We have experience working with experts to develop and implement rigorous, state-of-the-art content analysis techniques—including artificial intelligence and machine learning—to assess marketing messages (such as advertisements), social media and user-generated online content, and other content involving extensive textual data, such as public press spanning many years.
Conjoint analysis is a survey-based marketing research tool developed by academics to understand and estimate consumer preferences. It has been adopted by businesses and industry practitioners to help make decisions on new product development and market segmentation analysis, among other uses. Over the last several years, conjoint analysis has been increasingly proposed as a method to estimate class-wide damages in a variety of consumer class actions including product liability, false advertising, product labeling, and data privacy and data breach matters. However, the technique’s underlying assumptions and limitations render it unsuitable for calculating damages in a class action setting.
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Cornerstone Research has rich experience in analyzing causation, impact, and damages issues in the automobile industry. We have addressed allegations of benefit of the bargain harm and diminished resale value in these cases.
Consumer Finance
We have worked on consumer finance cases involving credit cards, checking accounts, and pension plan choices. Our experience encompasses fraud and misrepresentation allegations as well as deceptive advertising and inadequate disclosure claims.
Food, Beverage, and Dietary Supplements
In the food, beverage, and dietary supplements industries, Cornerstone Research has applied economic and statistical methods and marketing research techniques such as surveys to cases involving allegations of false advertising, omissions of material information, and product misrepresentation. We have worked on matters involving “All Natural” claims on product labels, health-related claims on product packaging and advertising, the amount of “slack-fill” in product packaging, the amounts of ingredients included in a product, and comparative advertising between competing products, among others.
Life Sciences and Healthcare
We have worked on several cases involving allegations of fraud and misrepresentation in life sciences and healthcare matters.
Technology
In several technology and manufacturing cases, attorneys have retained Cornerstone Research to analyze issues related to alleged false advertising, deception, product liability, and demand and price inflation.
Other Consumer Products
Our staff have assessed allegations of false advertising, deception, and product liability in many consumer products.
Data Privacy and Data Breach
Cornerstone Research has experience in high-profile data privacy and data breach matters, addressing a wide range of damages methodologies and analyses commonly used by plaintiffs in class actions in the United States.
Our experience covers all stages of litigation, including pre-litigation bodog online casino assessment of exposure, support for mediation, and expert testimony support at the class certification and merits phases. We also have substantial experience assisting clients in regulatory proceedings relating to data privacy or data breach issues in the United States and Europe.
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Our staff consultants contribute expertise in economics, finance, accounting, and marketing, as well as business acumen, familiarity with the litigation process, and a commitment to provide outstanding support.
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